Stephen Ross Wine Cellars

San Luis Obispo Small Production Urban Winery

Join The Club!

We offer two levels of membership at Stephen Ross: Wine Club and Adopt-a-Barrel. Both programs have valuable benefits, listed below.

Memberships are currently available in our Wine Club. The Adopt-a-Barrel Program, limited to 55, is  currently open only to current Adopters and will open up to everyone in late May/early June.

Wine Club

Join the club and you will enjoy these exclusive club benefits:

  • Receive 25% off your first purchase
  • Receive three, four bottle shipments each year
  • 20% discount on all bottle purchases and 25% on case purchases
  • Invites to our pick-up party as well as other wine events
  • Complimentary tasting for you and a guest
  • Access to limited release wines
  • Cancellation may take place after the 2nd shipment


Updated July 13, 2017

The Adopt-A-Barrel program is now sold out for this year.  If you would like to be put on a no-commitment waiting list for next year, email us at

In its 23rd year, our Stephen Ross Barrel Adopter Program is more than your basic wine club.  It is a futures program for our 2016 vintage wines, with additional benefits. 

Limited to 55 adoptions this year.  It always sells out early, so don’t delay your enrollment!

Why is it called the Barrel Adopter program? 
When we started making wine in 1994 – and we can hardly believe it has been 23 years, we found ourselves in need of cash to buy our French oak barrels, a year before we had wine to sell.  We looked for people to “Adopt” barrels for us and when the wine was ready, we had a big dinner party to celebrate.  It has been such a great success, and for us, transformed customers into friends, that we have continued this small and intimate program.

Highlights of the program include:

  • Two cases of 2016 Stephen Ross wines, available in April 2018, three selections to choose from
  • A whopping discount of 33% on all wines you purchase from Stephen Ross
  • Invitation for two people to the Adopters’ Dinner on April 21, 2018 at the winery – this is a wonderful evening of fantastic food and spectacular wines (Dinner is included in the cost of the program.)  
  • Complimentary tastings for your party of up to four people in our tasting room
  • If you choose to also be in our Wine Club, your 33% discount applies to those shipments as well

Wine selections, prices and dates are below, and if you have any questions, please visit, call, or email us at the winery.   

Time to Sign Up!

  • Current Barrel Adopters and “waiting list” Wine Club members have priority through May 20.  
  • We offer the program to all other wine club members beginning May 21.
  • If space allows, we offer it to all others beginning June 1.  

We hope you will join us in this special program.

Stephen and Paula Dooley